Board & Staff

Executive Director
Pronouns: she/her

​Tara Rollins is the first Executive Director of Utah Housing Coalition (UHC), a position she has held for 18 years. Under Tara’s leadership, the Coalition has grown to over 125 members, significantly increased tenant rights, promoted housing education, and became a strong and respected advocacy organization in the state.

As Executive Director, Tara managed a $1.8 million foreclosure prevention and education grant and was instrumental in the creation of the Utah Housing Commission on Housing Affordability. Additionally, the Coalition is a state partner of Opportunity Starts at home, a national long-term, multi-sector campaign to meet the rental housing needs of the nations' low-income people.

Prior to UHC, Tara worked at ASSIST Inc., an organization dedicated to helping low-income homeowners with emergency home repairs. Tara has been active in many local and national organizations, and serves as a board member of the National Low Income Housing Coalition, Salt Lake County Homeless Coordinating Counsel, and the Family Investment Coalition, a local coalition of social services and education organizations that advocate at Utah Capitol.

Tara holds a BS in Interdisciplinary Health Recreation and Physical Education from Plymouth State College. Originally from New Hampshire, she moved with her husband 25 years ago to ski the powder of Utah.